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☆ Adidas sees Samba shoes driving more interest from retailers
▼ + stars: | 2023-11-08 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

Inventory levels were down 23% year-on-year at 4.85 billion euros ($5.18 billion), a little more than expected, Adidas said. Adidas' gross margin for the quarter was up 0.2 percentage points at 49.3%, helped by reduced freight costs and fewer discounts. "Adidas' competitive position compared to Nike is improving," said Robert Schramm-Fuchs, portfolio manager at Janus Henderson, which holds Adidas shares. "Adidas needs to earn back the shelf space, but I think they have the right product to do it," he said. Adidas' sales in Greater China grew by 5.7% in currency-adjusted terms, a slowdown after growth of 16.4% in the second quarter.

Persons: Tingshu Wang, Bjorn Gulden, Kanye West, Ye, Spezial, Gulden, Robert Schramm, Fuchs, Janus Henderson, Schramm, Adam Cochrane, Miranda Murray, Helen Reid, Maria Sheahan, Sherry Jacob, Phillips, Catherine Evans Organizations: Adidas, REUTERS, Apparel, Nike, Deutsche Bank . Currency, Reuters Graphics, Thomson Locations: Beijing, China, United States, North America, Greater China, Berlin

FRANKFURT, Germany (AP) — Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. He declined to say what the company would do with the shoes if they remain unsold. The breakup with Ye left the company, based in Herzogenaurach, Germany, with 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.

Persons: —, Ye, Philonise Floyd, George Floyd, Bjorn Gulden, Gulden, ” Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: FRANKFURT, Germany, Israel, Gaza, Herzogenaurach

☆ Kanye and Adidas: Money, Misconduct and the Price of Appeasement
▼ + stars: | 2023-10-27 | by ( Megan Twohey | More About Megan Twohey | ) www.nytimes.com time to read: +3 min

Even as they squared off in arbitration, Adidas and Mr. West came to an agreement that served their common interest. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. “Very unfortunate,” Mr. Gulden said, “because I don’t think he meant what he said.”Days later, Jonathan Greenblatt, the head of the Anti-Defamation League, posted online that Mr. Gulden had apologized for those remarks. “Our stance has not changed.”MethodologyThe grid at the top of this article includes most Adidas Yeezy releases between February 2015 and August 2023. the Yeezy Boost 380 Onyx and Yeezy Boost 380 Onyx Reflective).

Persons: West, George Floyd’s, Matt Powell, “, Bjorn Gulden, Mr, ” —, Gulden, ”, Jonathan Greenblatt, Ye, ” Adidas, Joe Coscarelli, Julie Tate, Rumsey Taylor Organizations: The Times, Adidas, Mr, Defamation League Locations: StockX

☆ Adidas shares jump after 2023 guidance raise
▼ + stars: | 2023-10-18 | by ( ) www.reuters.com time to read: +2 min

[1/2] A person looks at clothes in the Adidas store at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly Acquire Licensing RightsLONDON, Oct 18 (Reuters) - Shares in Adidas (ADSGn.DE) gained 4% at the open on Wednesday after the sportswear company raised its guidance for the year in a surprise third-quarter results pre-release. Adidas said it now expects a loss of 100 million euros ($106 million) this year versus a previously expected loss of 450 million and a loss of 700 million euros it warned of in February. It is the second time this year Adidas has raised forecasts ahead of results - expected on Nov. 8 - as sales of its remaining stock of Yeezy shoes helped boost revenue. Reporting by Helen Reid; editing by Jason Neely and Louise HeavensOur Standards: The Thomson Reuters Trust Principles.

Persons: Andrew Kelly, Bjorn Gulden's, Ye, Bjorn Gulden, Graham Renwick, Helen Reid, Jason Neely, Louise Heavens Organizations: Adidas, Woodbury, REUTERS, Berenberg, Thomson Locations: Central Valley , New York, U.S, Europe, China

☆ Adidas tests upper limit of running market with $500 shoe
▼ + stars: | 2023-09-26 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +2 min

Adidas, its bigger rival Nike and other sports brands, have been locked in a "supershoe" war for years, since the first running shoes containing a thick, shock-absorbing foam and carbon fibre plate helping athletes run more efficiently, were released. At $500 a pair, the Adizero Adios Pro Evo 1 cost $225 more than Nike's equivalent Alphafly 2, raising the question of how many amateur runners will swallow the extra cost. "The price tag is just insane," said Harry Swinhoe, founder of Grove Lane Runners, an amateur running club in southeast London. "This is a shoe optimized for speed, versus durability," Adidas said. Assefa broke the world record by more than 2 minutes to finish in 2 hours, 11 minutes and 53 seconds.

Persons: Ethiopia's Tigist, Harry Swinhoe, Bjorn Gulden, Assefa, Helen Reid, Sharon Singleton Organizations: Adidas, Nike, Evo, Thomson Locations: Berlin, Lane, London

The head of the Anti-Defamation League said in a post on X on Thursday that he was in touch with Adidas CEO Bjorn Gulden who apologized for his remarks about Kanye West and reiterated the sportswear company's fight to end antisemitism. “I think Kanye West is one of the most creative people in the world,” Gulden said in an episode released Sept. 12. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. In a statement emailed to The Associated Press on Thursday, Adidas confirmed that the company had been in touch with ADL. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO.

Persons: Bjorn Gulden, Kanye, Jonathan Greenblatt's, Gulden's, Ye, “, Gulden, Greenblatt, ”, Ted Deutch, David Hamilton Organizations: Defamation League, Adidas, Associated Press, ” Adidas, Jewish, AP Locations: “, San Francisco

☆ Adidas CEO: Kanye West didn't mean antisemitic remarks
▼ + stars: | 2023-09-20 | by ( ) www.reuters.com time to read: +2 min

BERLIN, Sept 20 (Reuters) - Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he didn't think the divisive celebrity meant the antisemitic remarks that led to his lucrative Yeezy collaboration with the German sportswear giant being axed. Commenting on the scandal which has cost Adidas tens of millions in lost sales, Gulden told the In Good Company podcast that Ye had made some statements that weren't "that good". Adidas did not respond to Reuters' emailed request for comment on the podcast interview. Strong sales of Yeezy stocks have helped narrow a projected full-year loss at the company. In the podcast, Gulden spoke of the dangers of working with celebrity collaborators: "When you work with third parties that could happen," he said.

Persons: Bjorn Gulden, Gulden, Ye, Rachel More, Mark Potter Organizations: Adidas, West, Good Company, Reuters, Puma, Gulden, Thomson

☆ Adidas CEO says Kanye West didn't mean antisemitic remarks, isn't a bad person
▼ + stars: | 2023-09-20 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

Following widespread public outcry, Adidas announced it had ended its relationship with Ye, stopped production of Yeezy-branded products and ended all payments to Ye and his companies. Foot Locker and Gap soon followed suit and announced they would pull Yeezy products from their stores. That can happen with an athlete, it can happen with an entertainer, so it's part of the business," said Gulden. Despite the public comments from its chief executive, an Adidas spokesperson told CNBC that the company's position on Ye "has not changed." Adidas CEO Bjorn Gulden defended Ye, the artist formerly known as Kanye West, and said the rapper didn't mean it when he made a series of antisemitic remarks.

Persons: Nicolai Tangen's, Gulden, Ye, Adi, Bjorn Gulden Organizations: Adidas, CNBC Locations: Chicago, German

That's down from 13% of Nike's women's team products which sold out during the same tournament in 2019, the data shows. For that reason, marketers must bear in mind the risk that the growing fanbase could see their support for women's soccer as disingenuous. To recognize the impact grassroots teams have in creating excitement about women's soccer, Adobe's ad also featured London-based community women's soccer clubs Peaches FC and Baesianz FC, said Sabina Strasser, Senior Director, Brand Experience EMEA at Adobe. Sporting goods retailer Fanatics has more than 475 U.S. women's team products for sale this year, up from about 175 in 2019, the company told Reuters. As of Monday, the generic Adidas Women's World Cup soccer ball was among its top sellers in FIFA World Cup Gear.

Persons: Sam Kerr, Carl Recine, Megan Rapinoe, Alex Morgan, Grace Geyoro, Martine Rose, Nike's, Jan Runau, Yvonne Henderson, Bob Dorfman, England's Lionesses, Mary Earps, Bjorn Gulden, Sabina Strasser, Amy Tennery, Sheila Dang, Kate Masters, Shri Navaratnam Organizations: Soccer, Nike FC, REUTERS, Adidas, misstep, U.S, Nike, FIFA, Sporting Goods, Women's, Asisat, United States Women’s, Pricing, In, Pinnacle Advertising, Germany's Bayern Munich women's, Peaches FC, Baesianz FC, Brand, EMEA, Adobe, Sporting, Reuters, U.S ., Thomson Locations: Sydney, Australia, AUCKLAND, New Zealand, DICK's, U.S, French, Barcelona, England, Sweden, Spain, Tuesday's, Germany, London, Auckland, Dallas , Texas, New York

☆ Adidas turnaround gathers pace as Yeezy boosts margins
▼ + stars: | 2023-08-03 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +4 min

Adidas has to manage Yeezy drops very carefully, Gulden said, adding that the company's guidance was conservative. Adidas' 2023 outlook does not include the second Yeezy release, which is being sold through retailers as well as Adidas' own channels. JD Sports (JD.L) said it had started selling Yeezy shoes from the second drop on Wednesday. Citi analysts expect further Yeezy drops to generate 1.5 billion euros ($1.64 billion) in revenues and 700 million euros in earnings after Adidas' planned charity donations. Adidas donated 10 million euros in the second quarter and set aside 100 million euros for further donations to charities including the Foundation to Combat Antisemitism and the Anti-Defamation League.

Persons: Bjorn Gulden's, Ye, Gulden, Harm Ohlmeyer, Kanye West, Shannon Stapleton, Zuzanna Pusz, Pusz, Liu Qingyi, Shuting Qiu, Helen Reid, Mark Potter, Jan Harvey, Alistair Bell Organizations: FX, Adidas, JD, Citi, Foundation, Combat, Defamation League, ADIDAS, REUTERS, UBS, North, Thomson Locations: Garden City , New York, U.S, Greater China, China, Shanghai, North America

☆ Adidas has around 100 stores left to get rid of in Russia, CEO says
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +1 min

LONDON, Aug 3 (Reuters) - Adidas (ADSGn.DE) is still in the process of getting rid of around 100 stores as the German sportswear firm works towards a full wind-down of its business in Russia, CEO Bjorn Gulden said on Thursday. "We have about 100 stores that are not operational, and of course they have been offered on the market," Gulden told reporters on a call. "There is no timeline for that but right now we are paying the lease, so the earlier it happens the better." Adidas decided in October to permanently halt business in Russia, having closed all its stores and suspended online sales there in March last year after Russia invaded Ukraine. The company booked impairment losses of 94 million euros as a result, its annual report published in March 2023 showed.

Persons: Bjorn Gulden, Gulden, Helen Reid, Jason Neely Organizations: Adidas, Thomson Locations: Russia, Ukraine

☆ Yeezy destocking helps lift Adidas sales outlook
▼ + stars: | 2023-08-03 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

Sales of surplus Yeezy shoes generated around 400 million euros ($437 million) in the second quarter, helping Adidas reduce its predicted loss for the year to 450 million euros, down from the 700 million euro loss previously expected. JD Sports (JD.L) said it had started selling Yeezy products from Adidas' second release of Yeezy shoes on Wednesday. Adidas said its 2023 outlook does not include the second Yeezy release. Citi analysts expect further Yeezy drops to generate 1.5 billion euros in revenues and 700 million euros in earnings after Adidas' planned charity donations. North America was the laggard, with sales dropping 16.4% in currency-neutral terms, which Adidas put down to high inventory levels there.

Persons: Kanye West, Shannon Stapleton, Bjorn Gulden's, Ye, Cristina Fernandez, Fernandez, Gulden, Liu Qingyi, Shuting Qiu, Helen Reid, Sonali Paul, Mark Potter, Jan Harvey Organizations: Adidas, REUTERS, FX, Foundation, Combat, Defamation League, Telsey, JD, Citi, North, Thomson Locations: Garden City , New York, U.S, New York, Greater China, China, Shanghai, North America

☆ Adidas’s Sale of Yeezy Sneakers Brings in 400 Million Euros
▼ + stars: | 2023-08-03 | by ( Melissa Eddy | More About Melissa Eddy | ) www.nytimes.com time to read: +3 min

The Yeezy sales added €150 million to Adidas’s operating profit for the first half the year, “an incremental amount,” the sportswear maker said. And Adidas reported a steeply lower operating profit for the half-year: €236 million, versus €828 million a year earlier. Adidas began selling its first batch of its remaining Yeezy shoe models in June. But Mr. Gulden refused to elaborate on how much the rapper was making from the sales. Adidas said it has set aside €110 million of its proceeds from the first sale of the Yeezy inventory to donate to organizations.

Persons: Ye, ” Bjorn Gulden, Gulden, “, ” Mr, Philonise Floyd, George Floyd, Robert K Organizations: Adidas, Defamation League, European Jewish Association, Keeta Floyd Institute for Social, Kraft, New England Patriots Locations: North America

☆ Manchester United sign $1.1 bln Adidas kit deal for 10 years
▼ + stars: | 2023-07-31 | by ( ) www.reuters.com time to read: +2 min

[1/2] Manchester United's Mason Mount in a preseason friendly, Manchester United v Olympique Lyonnais, in Murrayfield Stadium, Edinburgh, Scotland, July 19, 2023 Action Images via Reuters/Lee SmithJuly 31 (Reuters) - Manchester United (MANU.N) signed a 900 million pound ($1.1 billion) deal with Adidas (ADSGn.DE) on Monday, renewing the English soccer club's partnership with its official kit supplier for 10 more years. Manchester United, whose U.S. owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions League this year after securing a top-four finish in the domestic league last season under manager Erik ten Hag. "The new deal increases the focus on the Manchester United women's team since their reintroduction in 2018," United said in a joint press release with Adidas. The new deal with Adidas, ahead of the 2023/24 Premier League season starting next month, will continue the partnership until June 2035, the northwest England-based club said. The original agreement with Adidas links a part of the yearly payments to the club's participation in the Champions League, according to the company's latest annual report.

Persons: Manchester United's Mason, Lee Smith, Erik ten Hag, Glazer, Qatar's Sheikh Jassim bin Hamad, Jim Ratcliffe, Bjorn Gulden, Yadarisa, Nivedita Bhattacharjee, Mark Potter Organizations: Manchester, Manchester United, Olympique Lyonnais, Adidas, soccer, Premier League, UEFA Champions League, Nike, Manchester United women's, Champions League, Champions, United, Thomson Locations: Murrayfield, Edinburgh, Scotland, Thani, British, England, Bengaluru

☆ Adidas signs $1.2 billion partnership with Manchester United
▼ + stars: | 2023-07-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Manchester United and Adidas are extending their apparel-sponsorship contract in a record-breaking £900 million ($1.2 billion) deal that lasts for another decade. Manchester United said on its website that the Adidas partnership has “excited fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favorite culturewear off of it” and that new deal “increases the focus” on its women’s team for new apparel. “We are extremely proud to announce the extension of the contract with Manchester United,” Adidas CEO Bjorn Gulden said. “Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.”Monday’s deal is a marked increase from the previous deal, which was worth around £750 million. Forbes ranks Manchester United as the world’s second most valuable team, assessing the 145-year-old team at to be worth $6 billion.

Persons: Bjorn Gulden, “, ”, Glazer Organizations: New, New York CNN, Manchester United, Adidas, British football, League, Nike . Manchester United, “ Adidas, Forbes Locations: New York, German

Puma is likely to benefit less from the trend than Adidas because its terrace range doesn't have as much name recognition, said Adam Cochrane, analyst at Deutsche Bank. Investors will be pushing Puma and Adidas on broader strategies to navigate weak consumer demand at second-quarter results on July 26 and Aug. 3 respectively. Adidas, however, has got a big boost from selling some of its stock of discontinued Yeezy shoes. On Monday it slashed its expected 2023 operating loss to 450 million euros from 700 million euros, citing unexpectedly strong Yeezy sales. "However, the cost to compete for sportswear brands is very high, and barriers to entry are low, making retailers quite vulnerable to 'boom and bust' cycles as trends change," said Aubin.

Persons: Benoit Tessier, Adam Cochrane, it's, Robert Schramm, Fuchs, Janus Henderson, Bjorn Gulden, Edouard Aubin, Morgan Stanley, Aubin, Helen Reid, Linda Pasquini, Susan Fenton Organizations: Adidas, REUTERS, Puma, Nike U.S, Nike, Google, Deutsche Bank, Investors, Defamation, Thomson Locations: Lafayette, Paris, France, U.S, China, North America, London, Gdansk

☆ Adidas sees smaller 2023 loss thanks to Yeezy sales
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +2 min

The German company had previously forecast a full-year operating loss of 700 million euros. Operating profit for the second quarter was 176 million euros, down from 392 million a year earlier. Adidas said the potential impact of a Yeezy stock write-off was now 400 million euros, down from 500 million euros expected previously. The shoes' popularity has endured despite Ye's public pronouncements, with Yeezy shoes selling at high premiums on resale sites. Adidas said the rest of its business also did "slightly better than expected" in the second quarter.

Persons: Ye, Bjorn Gulden, Helen Reid, Thomas Escritt, Jan Harvey, Susan Fenton Organizations: Adidas, Kanye, Defamation League, Thomson Locations: BERLIN

☆ Adidas will sell existing Yeezy items, donate some revenues
▼ + stars: | 2023-05-19 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Adidas said Friday that it will start selling Yeezy products later this month for the first time since it ended its relationship with rapper Ye in October. The apparel company cut ties with Ye, formerly known as Kanye West, after he made a string of hateful, antisemitic comments. "Selling and donating was the preferred option among all organizations and stakeholders we spoke to," Adidas CEO Bjorn Gulden said in a statement. Adidas' most recent earnings beat expectations, but were weighed down by Yeezy inventory piling up. Prior to the split, Adidas had said their partnership with Yeezy was one of the most successful collaborations in the history of the industry.

☆ Adidas will sell some leftover Yeezy inventory instead of burning it, CEO says
▼ + stars: | 2023-05-11 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Adidas intends to sell part of its leftover Yeezy inventory and donate the money to charities that were harmed by Ye's anti-Semitic comments, the company's chief executive said Thursday. Gulden took the helm of Adidas on Jan. 1, following CEO Kasper Rorsted's departure. Adidas' most recent earnings beat expectations but were weighed down by Yeezy inventory piling up. The company parted ways with Ye in October following months of bizarre behavior and antisemitic comments from the hip hop artist. The split left Adidas with inventory levels of $500 million worth of sneakers, with selling value of over $1 billion, according to the company.

☆ Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity
▼ + stars: | 2023-05-11 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

It was left with over $1 billion of Yeezy stock. Adidas CEO Björn Gulden told investors Thursday that it wouldn't destroy these items. Gulden spoke in German at the meeting; a translated version of his comments was shared with Insider by an Adidas spokesperson. Gulden then went on to say that Adidas plans to donate the profits from the sale of these items to organizations representing people who "were hurt" by West's comments. Earlier this week, the FT first reported that a top shareholder was demanding answers over Adidas' investigation into West.

☆ Adidas quarterly sales beat expectations despite Yeezy crisis
▼ + stars: | 2023-05-05 | by ( ) www.cnbc.com time to read: +1 min

The Yeezy crisis hit sales in the reported quarter by around 400 million euros ($441.56 million), Adidas said, mainly affecting revenue across the North America, Greater China and EMEA regions. North America was the worst hit by the Yeezy debacle, with currency-neutral sales down 20% from last year. Sales in Greater China fell by 9%, while EMEA sales increased 4%. Adidas reported an operating profit of 60 million euros, beating analysts' expectations of 15 million euros. Its gross margin fell to 44.8% due to the loss of Yeezy sales, higher supply chain costs and discounts.

☆ Adidas runs harder, but also stands still
▼ + stars: | 2023-05-05 | by ( ) www.reuters.com time to read: +2 min

That beat analyst expectations of 15 million euros, and was aided by double digit sales growth in Latin America and Asia. The good cheer partly reflects the low expectations of Adidas’s investors. They hold shares worth about half their mid-2021 level, and while sales globally didn’t fall 4% as forecast, they still dipped 1% year-on-year. Meanwhile, CEO Bjorn Gulden has to decide what to do with stacks of Yeezy trainers in storage ever since the company severed ties with the musician. Although certain products like Gazelle and Sambo are doing well, the 40% margins on Yeezy sales were ten times Adidas’s overall level.

☆ Adidas expects bumpy year despite sales beating forecast
▼ + stars: | 2023-05-05 | by ( Helen Reid | ) www.reuters.com time to read: +2 min

REUTERS/Shannon StapletonLONDON, May 5 (Reuters) - Adidas (ADSGn.DE) on Friday forecast "a bumpy year with disappointing numbers" ahead after a dip in first quarter sales for the German sportswear giant. Despite the 1% sales drop, operating profit of 60 million euros ($66 million) beat analyst expectations of 15 million euros for the company, which last year ended a partnership with Ye, the rapper formerly known as Kanye West. Losing the highly profitable Yeezy line hit sales in the quarter by around 400 million euros, Adidas said, mainly hitting revenue across North America, Greater China and EMEA. Sales were 5.274 billion euros, down from 5.302 billion euros in the first quarter of 2022. Adidas' gross margin fell to 44.8% due to the loss of Yeezy sales, higher supply chain costs and discounts.

☆ Adidas shares gain on earnings but CEO warns of ‘bumpy year’ after end of Yeezy deal
▼ + stars: | 2023-05-05 | by ( ) edition.cnn.com time to read: +2 min

Losing the highly profitable Yeezy line hit sales in the quarter by around 400 million euros ($441 million), Adidas said, mainly denting revenue across North America, Greater China and Europe, Middle East and Africa. CEO Bjorn Gulden told reporters Adidas has narrowed down the options for the shoes, and it is getting closer to a decision. Quarterly operating profit of 60 million euros ($66 million) beat analyst expectations of 15 million euros. North America was the worst hit by the loss of Yeezy, with currency-neutral sales down 20% from last year. The “terrace” shoe style is doing well in all markets, and Adidas has started to make more Samba, Gazelle, and Campus shoes, Gulden said.

☆ As sales decline, Adidas faces pressure to find Yeezy fix
▼ + stars: | 2023-05-04 | by ( Helen Reid | ) www.reuters.com time to read: +3 min

Gulden in March said the company could donate the proceeds of the Yeezy sale to charities, but Adidas has given no updates since. The Anti-Defamation League, an international Jewish non-governmental organisation based in New York, told Reuters it "stands ready and prepared to work with Adidas". The American Jewish Committee met with Adidas executives in December to discuss their commitment to reject antisemitism. Shareholders want Adidas to draw a line under the Yeezy episode and develop ways to reboot the brand. "Being successful with Yeezy probably made Adidas lazy on finding other growth drivers," said Cedric Rossi, nextgen consumer analyst at Bryan Garnier in Paris.

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